Roller banners are one of the essential tools that you can have when setting up your booth for an expo or your stall for a weekend market. There are so many competitors out there, and you need to make sure that you stand out from the rest. It’s especially useful if you’re starting out with your brand and you need people to know about your products and services.
An eye-catching design can make a significant impact, and a great tag line will make it easy for your customers to remember you. You’ll have to put the most critical information on your banner so that your audience will know what you offer and how to contact you. Hiring a professional designer will get the job done, but if you have ideas of your own and want them printed, below are some tips you need to keep in mind for an effective advertising strategy.
- The logo should be placed at the top
The logo is one of the things that will make you stand out from the rest of your competitors. The top space of your banner should be where it’s at because it will deliver the core message you want your audience to see. Keep it at eye-level so it will be the first thing that will grab the attention of passers-by.
- Left to right, top to bottom
We’re used to reading from left to right and top to bottom, so you need to remember this critical information when coming up with a design and laying it out. Avoid putting so many words because people won’t take the time to read all of them and, besides, you or your sales team can talk to them personally about any information they want to know. Moreover, you can print leaflets and flyers so that you can give them out.
- Use high-quality photos
If you’re planning to integrate photos in your banner design, make sure that you use high-resolution images so they will look good when the banner printing job is completed; 300dpi is the minimum size so that it won’t pixelate once printed. Use a good camera to capture photos of your products, and don’t just pull up free images from websites because the quality won’t be good enough.
- Use colours to stand out
Using the right palette will make a massive difference with your marketing banner. Printing with the right colours will help you stand out from your competitors and will surely grab your customers’ attention when they pass by. Choose a background colour that will work well with your logo, the images you’re using, and the printed text. This will make it readable to your target audience.
- Include your contact details
This is the most important information to include in your banner because it’s how your customers will get in touch with you for more information. It will help you most during a busy expo, where you won’t have the time to talk to everyone who stops by to check out your booth.
Use roll up banners to your advantage, but make sure that you integrate the right design elements to make the most out of them.