Being well-trained is good, but it takes a lot more to succeed in real estate. Just ask Jacques Poujade, the Managing Partner at LendPlus, a California-based alternative lender that specializes in financing residential property purchases. Even with three decades’ worth of industry experience under his belt, Mr. Poujade concurs that he could use a lesson or two from more seasoned figures.
What better way to do that than to read real estate books? Reading’s the perfect way to commit to constant learning without having to make too many sacrifices. On that note, take a look at some of the books Jacques Poujade recommends every real estate agent you should read to help them up their game.
“The Honest Real Estate Agent” by Mario Jannatpour
Just about all real estate schools teach ethics and integrity, but few, if any, teach you how to apply them in the real world. It’s one thing to be truthful with clients, and another to reassure them that they’ll actually benefit from your straightforwardness.
For the most part, “The Honest Real Estate Agent” aims to help real estate agents overcome this dilemma. Drawing from Jannatpour’s 30-year experience, it offers a detailed guide on what one should expect when getting started in the field, and how to kick-start their practice. With that comes practical advice on how to build a sustainable brand — one that flourishes without compromising integrity.
“The Miracle Morning for Real Estate Agents” by Hal Elrod
Ever documented how you start off your workdays? Probably not, but according to Hal, it’s about time you reassessed your morning routines. His book suggests habits you should implement in your day-to-day schedule to ensure you stay in control of your time. Just in case you’re wondering, this isn’t one of those hopelessly-idealistic self-help books — it’s actually tailored for property agents.
“The Millionaire Real Estate Agent” by Gary W. Keller
Come on! You cannot not have a copy of the MREA in your library. Authored in part by Gary Keller (one of the founders of Keller Williams, the world’s largest property agency), this is considered the industry bible for realtors. Gary claims he based the book on his own experiences, as well as insights he’s gleaned from top industry performers.
It must be stressed that the MREA isn’t just a money-making manual. Rather, it aims to equip you with everything you need to succeed in the bigger picture. That includes time management tips, recruitment strategies and, most crucially, advice on how to grow personally in tandem with your business.
“The E-Myth Revisited” by Michael E. Gerber
— Jacques Poujade (@PoujadeJacques) March 24, 2019
Now, you’re probably wondering whether growing your person hand-in-hand with your business is a sound idea. What if the two of you get too tangled up together? Well, that’s what
Michael’s book aims to help you avoid.
On a serious note, the hardest part of running a professional service firm is to ensure it can run without your direct involvement. That might be the reason why “The E-Myth Revisited”’ is among the top five bestsellers of all time — it outlines the ingredients you need to equip your agency for self-sustenance. Michael also reaffirms one of the MREA’s key takeaways: your focus should always be on the big picture, rather than the smaller details.
Get More Real Estate and Mortgage Advice from Jacques
Jacques Poujade, as mentioned earlier, boasts of 30+ years of experience in the real estate sector. It’s glaringly obvious that you stand to gain a lot by connecting with him online. That’s as simple as following his blog (www.jacquespoujade.com) and social media presence (https://twitter.com/PoujadeJacques).
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