He is currently focused on Quantified Commerce, a company he co-founded with offices in New York and India.
With his level of expertise in internet marketing, I felt he would be a perfect interview subject to give some insight on the industry in general. With a unique international perspective, Berry has seen a lot already in his relatively short amount of time in the industry.
Tell me a little about Quantified Commerce and what you do?
So I am the co-founder of Quantified Commerce, a New York-based ecommerce and marketing agency with offices in India as well.
We work a lot with e-commerce platforms for international markets. Basically, we are doing what we can to make a name for ourselves in digital advertising.
Growth to this point has been solid, and we are really finding new and creative methods that get results. It has been an interesting ride watching the company grow, and I’m excited about where we are going.
How did internet marketing first draw you in?
I think with internet marketing, there is something about connecting in new ways that has always intrigued me as well as seeing businesses grow and expand and I’ve mentioned in previous interviews. I’ve always been a fan of technology . I really, really started to get into it when I first discovered bitcoin early on. I guess internet marketing has just always drawn me in.
How is internet marketing different in India compared to a lot of other countries?
What some people might not realize is that India was a little bit slower in developing their online culture. Just in the last couple of years, the speed of the Internet and the increase in the popularity of mobile devices which can take advantage of all the internet has to offer have really helped things take off.
There are so many people in India, and the market is just now really being tapped into. I think the biggest thing in the country is that a lot of what we’ve learned from internet marketing in other countries can now be used here, the same rules most certainly apply.
Where do you see internet marketing in India five years from now?
I strongly believe that we are on the dawn of a new era in India with the rise in accessible computers and fast internet connections. More and more companies are beginning to realize just how much potential is in India.
The population in India has always been intriguing to businesses, but reaching a vast majority of the population has been difficult. The biggest change in the next five years will be the closing of that gap.
How about internet marketing in general? Will we see more innovation around the globe, or are we starting to plateau at all?
There will always be innovation when it comes to internet marketing and the methods we use to get users to take consumer related actions.
I must say, just a few years ago, few thought that video would be as big as it has turned into as streaming and reliable buffering was a challenge and even more so across cellular networks.
The technology simply wasn’t there to play a video that didn’t have challenges buffering, but now it is seamless for a lot of desktop and mobile users. Video compression has moved light years ahead over the past decade.
If you aren’t innovating as an internet marketer, you are falling behind. That is something I truly believe and constantly remind my team. So no, we aren’t plateauing at all in my opinion.
There are still a lot of avenues left to explore. I think everyone is waiting to see what can be done with virtual reality at some point, that should be and will likely become the next frontier along with augmented reality. The future is bright and it’s an exciting time to be in the tech space.
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