Since the arrival of the internet we have seen almost every industry and business sector adapt to new, digital ays of working. One such industry which has undergone a great change is that of the media, and there are more people now using digital media rather than print media. Many thought the internet would spell the end for print media but what we have actually seen, despite a reduction in readership, is print media still going strong, in spite of the digital threat. To help understand a little more about why print media is doing well and why it doesn’t look like it’s going anywhere soon, we need to look at the details.
Many publishing companies have of course looked to add a digital side to what they do, but many have held strong to the print media side as well. Best Version Media for example is an international publisher that creates magazines for small communities and businesses, and they have not seen a drop in their print media figures in the last decade. What this company do so well is to create high quality magazines which are aimed at niche industries where digital media would not perform as well. Beyond this the company has created a wonderful culture and they employ some of the best content producers in the world.
As history has shown time and again whenever there is some new kind of advancement technologically, the younger generation are quickest to take it on and the older generation generally dig their feet in. What this has meant for the future of print media is that there is a an entire generation who still prefer to do things the old way, and these make up most of the demographics who are still buying newspapers and magazines from the store. Things don’t look like changing until this generation is long gone, which means that print media will at least have some fans for a few more years.
It may seem strange to some people but there are many readers of books, magazines and newspapers who still enjoy the experience of having something I’m their hands, turning the pages themselves and enjoying the experience of reading from a page, rather than a tablet. We have seen evidence of this when it comes to digital books and e-readers, with many still opting to have a book in their hands, rather than on a screen.
Something which puts many off reading on a device is the bait and switch technique which many online newspapers and magazines use. For example if you read an ad in the newspaper you can simply ignore it and move on, when you read a digital newspaper you often need to watch these ads or pay more money to read the rest of the piece. We can see from online reviews that this is not popular and likely another reason why more people still stick to their print media.
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