It takes a ton of hard work and perseverance to be an expert in anything. Everyone starts off as a beginner, and the thing that differentiates a beginner from an expert is repetition.
Becoming an expert is no small undertaking, but if you’re committed and dedicated, you can absolutely get there. Just ask Douglas James.
Douglas James a digital marketing expert, and a total guru when it comes to digital marketing practices. But his day-to-day is pretty impressive and shows what it takes to become an expert in any field. We caught up with Douglas, to talk about his digital marketing expertise, and what a day in his life looks like.
Douglas, how did you get started in digital marketing?
When I was a beginner in digital marketing, I was a true beginner. My background is pretty unique: I was a Navy corpsman, serving on humanitarian missions on a ship.
We went to many different impoverished countries, and I saw firsthand how difficult life was for these people. I really felt that and was grateful for the opportunity to help them in the way that I could.
And when I came back from that experience, I wanted to continue helping in the way that I could. At the same time, I learned about how powerful digital marketing could be when it comes to business success.
So, I dedicated myself to not only learning digital marketing, and becoming an expert, but also teaching others the skills that I found to be transformative.
Why is digital marketing so critical?
No matter what kind of business or venture you run, you need your customers to find you. It’s crucial, absolutely necessary.
Sure, there is the chance that your customers may stumble upon your business, but really, you need to be proactive. And digital marketing is incredibly powerful because of how accessible it is.
There’s a very low barrier of entry, and basically everyone can afford to tap into digital marketing in some way. The best part about digital marketing is that small investments can reach huge audiences.
Now that you’re an expert, what does a day in your life look like?
I’m a big believer in having a strong routine and taking care of myself in other areas of my life, in order to succeed in my work. I wake up very early, when it’s still quiet in the house, and start my day right.
I love a morning workout and a good breakfast, plus, some quiet time for reading or writing. By the time the work day begins, I’ve already put in work to better my mind and my body, which really helps me dominate my work day.
What does your work day look like?
Every day is different. I spend time working on my own business, development, and digital marketing, but a lot of my work now is coaching and working with other entrepreneurs to help them learn the necessary marketing skills.
I hop on plenty of calls and video chats, and drive around town often. My days are high-powered and very dynamic, which I love. I have to stay organized, and I have a great team for supper.
What are your tips for someone who wants to become an expert?
You have to keep hammering at it, day after day. It can feel like a slow process, or maybe not like progress at all, which I totally understand.
But during those moments, you have to push through and keep climbing the ladder. Continuously work to better yourself, and those changes will translate into your work.